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Think about the media you invested your time in today. What kinds of content were you observing and how did you get to it? Did you grasp the essence of those messages? Were you mindful that each message was created by somebody with their vested objectives and sentiments? Was the report factual? Was there enough content and foundation data? You might have never thought of these five key questions while using media.

Media literacy alludes to residents with their competencies and capabilities to connect effectively and mindfully with media and data. It is a capacity to recognize various kinds of media and comprehend the messages they’re sending. It resembles an eye medical procedure which causes us to see everything in a clear and better way. It is a significant prerequisite for cultivating impartial access to data and information and advancing free, autonomous and pluralistic media and data framework. Media proficiency or literacy is the ability to comprehend, break down and critic the media and to genuinely take an interest with messages in print, sound, video and web talk. As a field of study, media proficiency involves and covers various speculations and subjects from basic reasoning and brain research to etymological and morals in innovation.

So, the main inquiry is the reason to be media proficient. The prevalence and influence of the media make it a fundamental piece of 21st century education.  Billions access the web regularly. The various media; radio, television, print, film and cyberspace bombard billions of individuals every day with data and amusement. The media cycle never stops. Its scope goes beyond National outskirts operating 24/7. The intensity of media proficiency is its capacity to rouse free reasoning, foster basic examination and settle on shrewd decisions. Students become progressively mindful, have better navigational abilities, dissect the substance and concentrate what is applicable only when they are media literate. Media proficiency upgrades democracy. It raises the limit of residents to participate in public life on another level, giving information exchange. They can convey their thoughts and connect genuinely in democratic debate. Media education adds to the improvement of the quality to discourse on public policy and issues. Without media literacy, the public won’t hold media associations to the objectives of journalism which is to give applicable news that have citizens evaluate the Government and other institutions of power.

Media literacy is a part of curriculum in numerous nations. However, it is not the case with regards to Nepal. Nobody even bothers to discuss ‘media proficiency’. A large portion of the population here doesn’t have the foggiest idea what media proficiency is all about. They, in general, believe everything that they hear and see on Medias. We are very familiar with how our folks in general accept all the news they see on Whatsapp and Facebook.  There have been instances that we can observe to prove that media literacy is a fundamental component of this society. Yellow journalism, hoax news and misleading titles are some problems to name a few. I want to give an example of my own sister to highlight absence of media proficiency. While she was using Google chrome an unapproved interface sprung up which said” Try your luck to win iPhone11 by spinning the wheel.” As soon as she did so a congratulations message showed up. Then she was approached to fill her personal data which was absolutely extortion and done to gather data of individuals. For another occurrence, we Nepalese have often come across some exaggerated news headlines which later seem to be just hoax news. This is where we Nepalese lack. We have no legitimate information on media education and this issue must be addressed intensely by the government.

Media education will assist us Nepalese in examining the substance of media messages that we exchange. It will further underpin us to get to and find appropriate media and data sources. It additionally encourages us to utilize and get media and data so as to apply it to everyday life. Besides, it benefits us to evaluate credibility, precision and objectivity of sources. It guides us to understand how data are created and increasingly over perceive request and guard quality media and data sources. The motivation behind being media educated is to take part in a computerized society; one should have the option to utilize, comprehend, ask, make, impart and think basically. It is critical to have the limit of viably get to, compose, dissect, assess, and make messages in an assortment of structures. It advances consciousness among Nepalese relating to media impact and makes us stand towards both consuming and creating media.

As such each Nepalese need media education aptitudes. It is the duty of Press Council to pay attention to this issue and define various designs to be mindful of all the Nepalese including every aged group about media proficiency and how all that we go over in the media may not be valid and might be transferred by frauds to trick us. In addition, Ministry of education must take initiatives to include media literacy in the curriculum as understudies are the eventual fate of the country and must have information on this issue. We individuals, who have the information on media proficiency can likewise work in gatherings and organize awareness programs to aware individuals about this significant matter. We can all advocate for media proficiency education with instructors, heads, guardians, curator and government. On the off chance that everyone of us makes an act of utilizing the 5 key inquiries for media education in the entirety of our exercises and with individuals we encounter, we as a whole can draw nearer to the more positive and all around educated build commitment that we need and merit.

— Shubhika Baral


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